Limited Time Deals


World's most Comfortable Jeans

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Apparel for all you do in day

They blend natural materials like plants, wood chips, and eucalyptus trees with technical fibers to make great-looking clothes that perform.

Combine Fashion and Function

DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born.

To ensure that the clothes they make meet the rigorous demands of the active individual, Duer pride itself in the unique way they source, weave and blend essential fibres during the development process of their six proprietary fabrics. Duer prototype garments are then worn by a crew of testers who hike, bike and explore, to make sure these new goods are ready for DUERs.

They fully believe and advocate for a shift in the shopping paradigm and encourage everyone to buy clothing that looks better, does more and lasts longer.